Supercar Boom! How kids fueled Japanese car culture — Petersen Automotive Museum

Supercar Boom! How kids fueled Japanese car culture — Petersen Automotive Museum

Unfortunately, although perhaps unsurprisingly, all the pop culture fame driven by Japan’s youth failed to materialize into substantial sales for the likes of Ferrari, Lamborghini, Porsche, and others. Manufacturers and importers tried to take advantage of this opportunity to sell supercars in Japan, but the boom soon disappeared, fraying distributor relations for years to come. […]

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