Category : Shopping

[ad_1] Audience segmentation is the process of dividing a large group of potential customers into smaller, more targeted groups based

[ad_1] In-store analytics is the process of collecting, analyzing, and using data about customer behavior and interactions in physical retail

[ad_1] Touchpoints are the various points of interaction that a customer has with a brand or company during their journey

[ad_1] In today’s digital age, it’s no secret that online shopping has become a major part of the retail industry.

[ad_1] During the last few years and together with the rise of Retail Media, Digital Signage has gained popularity among

[ad_1] Retail Media has become essential in the current advertising environment. Retail Media Networks allow brands and retailers to connect

[ad_1] In 2020, Google announced the end of third-party cookies over the course of two years. The same year, Apple declared

[ad_1] When it comes to getting a promotional campaign right, nothing is more important than having the right information. This